About
Meet Daniel Tan, a seasoned entrepreneur with over three decades of experience. He’s the strategic force behind multiple ventures, most notably the Let’s Go! brands (https://www.letsgotoursingapore.com/) which have won national and international acclaim.
Daniel is a proficient speaker and trainer in Leadership, Management, Sales & Marketing, Customer Experience, Work Culture, and Communications. His insights have been featured in local publications, academic books, journals, national television, radio, and various other media.
Beyond his professional pursuits, Daniel is an accomplished actor, appearing in commercials and media productions on platforms like MediaCorp, TikTok, Viddsee, and Instagram. He contributes to his community through mentoring and serving on his school board.
Complementing his real-world experience with academic prowess, Daniel holds an MBA and is an adjunct lecturer in the top private University in Singapore, teaching subjects such as Marketing, Business Management and Communications. He is on track to complete his Doctor of Business Administration (DBA) focusing on Leadership, Consumer Behaviour, and Artificial Intelligence in 2026. His diverse skill set and rich experiences make him a sought-after and respected figure in business.
Key Skills
Experience
Associate Lecturer | Singapore Institute of Management
Mar 2025 - Present
Associate Lecturer for modules on Marketing, Business Communications, and Management.
Managing Director | Click Colours Singapore
Sep 2023 - Present
Click Colours® is a fun and intuitive profiling tool designed to help you discover your personality and identify the predominant profile types of the people around you. There are four distinct colours, each representing a sub- personality: the Analyser (Blue), Safekeeper (Green), Carer (Red), and Player (Yellow). While everyone possesses aspects of all the Click! sub-personalities, one type usually stands out more prominently. This is why we often connect better with people of similar colours and may find challenges with those who differ. Using Click! Colours® will not only help you understand your own personality traits but also enable you to resonate with others by discerning what truly motivates them!
Actor Model Artiste Talent (Freelance) | Freelance
Jan 2016 - Present
During my free time, I engage in acting and modelling as one of my hobbies. I've appeared in various productions from Mediacorp, YouTube, SGAG, Viddsee and many others.
Executive Senior Manager | A financial advisory firm in Singapore.
Apr 2010 - Present
Leading a team of financial advisers in a top financial advisory firm in Singapore
Founder & CEO | Let's Go Tour Singapore Pte Ltd
Jan 2012 - Jun 2019
I conceptualised and co-founded Let's Go Bike with my business partner (and insurance client) in 2012 starting with bespoke tours of Singapore on bicycles! Over time, the business grew and became very successful, winning numerous awards like Tripadvisor's Hall of Fame and Singapore Tourism Board's "Tour of the Year", etc. Let's Go expanded its offerings to include cooking tours, walking tours, theatrical tours, etc. under the sub brands Let's Go Cook and Let's Go Tour. I made a profitable and cordial exit by selling my stake to my partner in 2019, who has since taken the company to greater heights.
Financial Services Consultant - Agency Manager | AIA Singapore
Feb 1997 - Mar 2010
Joined AIA, a leading insurance company in Asia. I joined as a Financial Services Consultant in 1997 and set up my agency in 2006.
Sales Executive - Assistant Business Manager | Tech-men Communication Group (Singapore) Pte Ltd
Dec 1993 - Jan 1997
Tech-Men is a SME (small and medium entreprise) in Singapore. I was in the Sales Dept handling B2C and B2B sales of audio and video equipment. This is my first job after NS (compulsory military service).
Education & Certificates
Doctorate, Business Administration
Golden Gate University
Jan 2026
Masters of Business Administration (Distinction)
University of Roehampton
Jan 2019
Associate Estate Planning Practitioner (AEPP)
The Society of Will Writers
Oct 2018
Certified Financial Planner
Financial Planning Standards Board (FPSB)
Mar 2004
Diploma, Life Insurance
Singapore College of Insurance
Jan 1999
Diploma, Electronics & Communication Engineering
Singapore Polytechnic
Jan 1991
Schedule a Session
Consulting Call
30 min
Free
Get to know session. I would like to understand your needs better while you can also decide if I'm a good fit. Book this before any paid session.
General Life/Career Coaching
60 min
$116.31 per session
Focused, one-on-one discussion and coaching on any topic in your life/career/business.
Leadership Coaching
60 min
$116.31 per session
Development of core leadership abilities for success in management and team roles. You can be at any leadership level.
Personal Financial Planning
60 min
$116.31 per session
Discuss your personal financial goals, concerns, etc. No sale of products.
Entrepreneur Coaching
60 min
$116.31 per session
Discuss what are your challenges (Ideation, Monetisation, Strategy, Marketing, etc.) and get personalised advice.
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